And what happens if someone uses the matches to harass an ex-girlfriend, an ex-husband or a friend's mother?
Gee, you look familiar" data-reactid="25"Gee, you look familiar Eddie Arenas said when his company's "Face Match" feature went live in June.
Several of its purportedly user-submitted examples appear to be of private citizens, who may not be aware they've been matched in public to porn stars.
Terms of Service for Face Match, Naughty America says that "You acknowledge that any content that you submit ...
The FTC asks that companies using such technologies "develop reasonable security protections for the information they collect, and sound methods for determining when to keep information and when to dispose of it."Naughty America might not be complying as closely.
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Meanwhile, the matches for a purported user's "hot neighbor" (clearly a model) were even further off — they couldn't even get the hair color right.
And matches for shock-jock Howard Stern were all women. While the picture uploaded correctly, no results were found.